Titanium > Titanium and Integrated
CUTWATER, San Francisco / RAY-BAN / 2007
Awards:
Overview
Credits
CampaignDescription
Opens on a man sitting in a typical home displaying his not so ordinary skill. He has the ability to catch sunglasses tossed at him. Film follows his adventure as explores various settings in Los Angeles showing off his skill.
Implementation
The entry was launched on the web on various user generated web content sites. Specific channels were created to direct traffic but on the whole it was entirely a viral peice.
Relevancy
Incredilbly successful. This film registered over 1 million hits with in the first 3 days.
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