Titanium > Titanium and Integrated

SUNGLASS CATCH

CUTWATER, San Francisco / RAY-BAN / 2007

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

CampaignDescription

Opens on a man sitting in a typical home displaying his not so ordinary skill. He has the ability to catch sunglasses tossed at him. Film follows his adventure as explores various settings in Los Angeles showing off his skill.

Implementation

The entry was launched on the web on various user generated web content sites. Specific channels were created to direct traffic but on the whole it was entirely a viral peice.

Relevancy

Incredilbly successful. This film registered over 1 million hits with in the first 3 days.

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