Cannes Lions

SUNGLASSES

CUTWATER, San Francisco / RAY-BAN / 2007

Presentation Image
Film
Film

Overview

Entries

Credits

Overview

Description

Opens on a man sitting in a typical home displaying his not so ordinary skill. He has the ability to catch sunglasses tossed at him. Film follows his adventure as explores various settings in Los Angeles showing off his skill.

Execution

The entry was launched on the web on various user generated web content sites. Specific channels were created to direct traffic but on the whole it was entirely a viral peice.

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