With this idea, through the creation of a new app, we give a different and powerful use to technological devices that most Spanish families have in their homes. We take advantage of the existing hardware embedded in Samsung tablets (cameras), to offer a new and revolutionary experience and service far beyond sales and financial results.

Tallk app democratises communication, allowing ALS patients to talk again no matter their age, gender or social status… And all of this, just by using a normal Samsung tablet.

Situation: ALS is a disease that leaves people completely immobile and silent. Is the most expensive neurodegenerative disease. Currently, there are specialised technologies that assist with communication, but their cost of around €6,000 makes them beyond reach for 90% of Spanish patients where the average income is just €23,000.

Brief: To create a cheap and effective communication technology for all ALS patients, and help them to interact with the physical world just by using their gaze. The same thing expensive technologies does, but for first time… available for everyone.

Objectives: To democratise communication, using a technology affordable for every patient, no matter their gender, age or social status. To create PR about Samsung TCP Project (Technology with purpose) and how technology can help those who really need it.

Tallk app is part of Samsung’s TCP project. An annual project in which Samsung uses technology to solve social problems.

TALLK app is a free software that takes advantage of the technology of almost every Samsung’s tablets cameras to locate the pupils and characteristics points of the face, translating its movements within a predictive virtual keyboard and verbalising the text entered by the user. In this way, patients can interact with Samsung's voice assistant, Bixby, to solve requests and control home devices by using Samsung’s Smart Things technology. Which allows ALS patients not only to communicate, but also to interact again with the world around them. And everything, for less than €200.

90% of ALS patients can’t afford the technology needed to talk again and/or regain mobility.

Today most families in Spain (90% of families) have in their homes the hardware necessary to create a cheap and effective communication technology. Samsung’s tablets cameras have eye recognition and tracking technology. A technology used mainly to unlock devices but, with the necessary software, can achieve so much more.

For this reason, together with a Spanish startup specialising in eye tracking solutions, we have created the free app TALLK. An app that, just by using a tablet, lets them to talk and interact again with the world.

Through the creation of a new app, we give a different and powerful use to cheap technological devices. We use and take advantage of an existing technology (Samsung Tablets) to offer a new and revolutionary service to our consumers and the society.

The app was launched on September 2020, the objective is for it to be a long-term solution. It is part of Samsung’s TCP project. An annual project in which Samsung uses technology to solve social problems. The app is still evolving, we’ll keep on adding new features and functionalities to improve the lives of ALS patients and their families.

It has a national scale (Spain), but can be use in other Latin countries (for the moment, the app is only available in Spanish).

In 3 months, the 50% of Spanish patients have use the app.

3 million views (Campaign spot)

Reach of 62 million.

More than €1M PR value

Trending Topic on Twitter.

96% positive comments on SSMM

Samsung follows a simple business philosophy: to dedicate its talent and technology on creating excellent quality products and services that contribute to a better global society. That’s how Samsung TCP project was born. TCP (Technology with a purpose) is an annual project in which Samsung uses technology to solve different social problems related with: culture, education, accessibility, employability, entrepreneurship…

This year we have focus all the efforts on improving the lives of people with ALS. How can we use technology to help them to communicate again? How can we help them to interact with the world around them no matter their age, gender or social status? And how can we do all of that, in an affordable way?