Although the Caribbean islands are located in the most active hurricane zone in the world and every year we are threatened by one, or several, people still do not prepare properly. The vast majority do not know how many basic necessities they need at their homes in order to be well prepared for a hurricane. That's why, when a hurricane watch is issued, thousands of people flock to supermarkets to panic buy and overspend, leaving many people without the opportunity to buy essential items. Our mission was to modify this collective behavior when the National Hurricane Center issued a hurricane warning and position SuperMax as the only supermarket chain on the Island to tackle this problem and reduce overstocking by hysteria.

In partnership with The National Hurricane Center, SuperMax created a tool called THE EYE TRACKER, a platform designed to reduce panic buying and overspending prior to a hurricane that recommends the amount of essential supplies you will need based on your household composition. This mobile tool prepares the consumer better to face these storms and think more collectively.

The Eye Tracker is also the first monitoring and prediction system that converts the National Hurricanes Center satellite's data to change the traditional top view of the hurricanes into a street view. This allows people to have a friendlier and easier to understand visualization of the projected hurricane's path to prepare more adequately with all the necessary information in real time like the sustained winds speed, gusts, precipitation and translation speed, plus a recommendation of the essential supplies you will need which you can order at your nearest SuperMax.

Every year the Caribbean islands are threatened by several hurricanes. Many of them do not make landfall, but a hurricane always arrives at supermarkets when the national meteorology system issues a warning. That is why we took on the task, in collaboration with the National Hurricane Center, to create a formula based on the probability of impact and intensity of the hurricane that indicated people the amount of basic necessities they should buy to stock up correctly and don't panic buy. Based on the location of the person, as well as data from the NHC, The Eye Tracker indicated the potential damage that the hurricane would cause in your area in order to give a recommendation of how many items you should buy according to your family composition. Once the platform gave the recommendation, you could order the purchase through the SuperMax Online app to be delivered to your home.

After developing The Eye Tracker tool, we created a campaign 4 months before the hurricane season to start educating people to use it and avoid panic buying. Over 50 brands that are sold in SuperMax supermarkets joined The Eye Tracker movement to promote their essential products during the season. Likewise, we launched a massive campaign throughout all media. To give the tool more credibility, we partnered with Deborah Martorell, one of the most respected meteorologists in Puerto Rico, so that she would be the spokesperson of The Eye Tracker during hurricane season.

In just 4 months (The Hurricane Season) we exceeded the expectations of the website's visits by 89.9% during the 3 hurricane warnings that there were in 2021.

Our goal of interactions within The Eye Tracker from August 2021 to October 2021 was over 40,000 and we exceeded it by 55.15%, obtaining a total of 62,060 interactions excluding page views.

We obtained a 17% increase in visits to the SuperMax Online platform during the period from August to November 2021 for a total of 749,553.

Regarding business results, sales in SuperMax supermarkets increased by 78.93% vs. the previous year for the same period.

Sales of participating products increased +78.93% vs. previous period.

The Eye Tracker was widely reviewed in the local media as well as in multiple international media, exceeding our objective by 143%.