The Eye Tracker is the first prediction system that converts the National Hurricanes Center satellite's data to change the traditional top view of the hurricanes into a street view. This allows people to have an easier way to understand the visualization of the projected hurricane's path to prepare more adequately with all the necessary information in real time like the sustained winds speed, gusts, precipitation and translation speed, plus a recommendation of the essential supplies you will need which you can order at your nearest SuperMax.

Although the Caribbean islands are located in the most active hurricane zone in the world and every year we are threatened by one, or several, people still do not prepare properly. The vast majority do not know how many basic necessities they need at their homes in order to be well prepared for a hurricane. That's why, when a hurricane watch is issued, thousands of people flock to supermarkets to panic buy and overspend, leaving many people without the opportunity to buy essential items. Our mission was to modify this collective behavior when the National Hurricane Center issued a hurricane warning and position SuperMax as the only supermarket chain on the Island to tackle this problem and reduce overstocking by hysteria.

In partnership with The National Hurricane Center, SuperMax created a tool called THE EYE TRACKER, a platform designed to reduce panic buying and overspending prior to a hurricane that recommends the amount of essential supplies you will need based on your household composition and the potential damage. This mobile tool prepares the consumer better to face these storms and think more collectively. The Eye Tracker is also the first monitoring and prediction system that converts the data from the National Hurricane Center into a three-dimensional visualization that allows you to see the projected path of the hurricane eye in street view for people to prepare more adequately with all the necessary information.

In a place that is threatened by hurricanes every year and hysteria takes over everyone, our mission was to modify the collective behavior at the moment a hurricane warning was issued. Every time that happens, thousands of people flock to supermarkets to overspend, leaving too many without the opportunity to buy essential items. That's why, with the help from the National Hurricane Center, we set out to position SuperMax as the only supermarket that has done its bit to try to mitigate the problem of panic buying. Given this, we saw an opportunity to quell the storm that forms in supermarkets prior to the arrival of a storm by creating a tool that would educate the population about what they should really buy based on the probability and intensity of the hurricane that was forecasted.

Every year the Caribbean islands are threatened by several hurricanes. Many of them do not make landfall, but a hurricane always arrives at supermarkets when the national meteorology system issues a warning. That is why we took on the task, in collaboration with the National Hurricane Center, to create a formula based on the probability of impact and intensity of the hurricane that indicated people the amount of basic necessities they should buy to stock up correctly and don't panic buy. Based on the location of the person, as well as data from the NHC, The Eye Tracker indicated the potential damage that the hurricane would cause in your area in order to give a recommendation of how many items you should buy according to your family composition. Once the platform gave the recommendation, you could order the purchase through the SuperMax Online app to be delivered to your home.

In just 4 months (The Hurricane Season) we exceeded the expectations of the website's visits by 89.9% during the 3 hurricane warnings that there were in 2021.

Our goal of interactions within The Eye Tracker from August 2021 to October 2021 was over 40,000 and we exceeded it by 55.15%, obtaining a total of 62,060 interactions excluding page views.

We obtained a 17% increase in visits to the SuperMax Online platform during the period from August to November 2021 for a total of 749,553.

Regarding business results, sales in SuperMax supermarkets increased by 78.93% vs. the previous year for the same period.

Sales of participating products increased +78.93% vs. previous period.

The Eye Tracker was widely reviewed in the local media as well as in multiple international media, exceeding our objective by 143%.