We created The Good Library Project an audio book donation program for the visually impaired that does not require money but just your good voice. The main platform is the 3-day voice audition where visually impiared judges pick the right and good voices to be heard to be the next voice donors. Once the audio book is made we upload it on our digital library app and donate digital contents to schools and organizations for the visually impaired.

1. Launch (1 month): A promotional film launched to introduce each year's theme and drive traffic to the online hub site. The site is integrated to ARS phone service so users can record their voice and experience how voice donation works and apply for the audition.

2. Audition (4-days): Auditions are held for 3 days at an offline venue. We invited visually impaired community to be the judges to choose "good voices." There are 3-steps to become finalist. One - Read an audio script in front of the judges. Two - if you pass you go on to record another audio script. Three - after the audition the audio files are judged by the judges and voice actors to pick the finalist.

3. Recording & Donation (1 month): Once all finalist record the audio book. All audio files are distributed to schools for visually impaired. Smartphone app is also available.

- Accumulated $33.7 Million PR Value

- 4,896 1st tier media news coverage

- + 290K On&Offline voice participants

- Donated 6 Audio Books = 3,400 Audio Files

- Re-made into 21,400 Audio and Braille books

- Celebrated 6th season in 2017

- One of the longest CSR Campaign in Korea

- Donated GPS Audio Tour Guide for the blind to Heritage Village in Seoul (Season 4)

- Season 5 and 6 are used as educational text in schools

- Most recognized visually impaired voice donation program

- Introduced on major broadcasting news programs and documentaries

- Awards: 2017 25th People’s Choice Ad Award, 2015 Silver Stevie Award for CSR in Asia, 2014 Smart App Award for Educational Content, 2013 Ministry of Health and Wealth’s SHARE Award, 2012 AD STARS Grand Prix for Effectiveness Category

Our campaign is one of the longest CSR campaigns in Korea. For last 6 years, we created audio books with public's voice donation for visually impaired children. Every year, we use multi platforms to promote our campaign and drive traffic to the mobile site where users can register for "voice audition". The 3-day voice audition invites visually impaired people as judges to pick final voice donors. Celebrity ambassadors and campaign film were exposed on TV, Newspaper and digital media. We also built recording booths at HQ bank to encourage visitors' participation. Audio contents are available on digital library app.

Our target audience was anyone who wants to volunteer including children and people with other disabilities. We created Korea's first "Voice Audition" a 3-day event where participants auditioned in front of visually impaired judges and voice actors to be chosen to read audio books. Due to the broad target, we communicated across multiple channels including TV, digital media, OOH, PR, SNS to drive traffice to the online hub site where people can apply for the audition. We also partnered with Korea Blind Union (for 6 years), Seoul Volunteer Group, Seoul Metropolitan Goverenment and Korea Employment Information Service (under the Labor ministry) to use their platform to promote our campaign.

Standard Chartered, a “foreign” bank to Koreans, wanted to demonstrate its commitment to do good for the customers with not only finance but also the community. To stay true to the brand's promise - "Here for Good" we wanted to created an integrated CSR campaign that has high customer engagment and solve actual social issue. With only 7.7% visually impaired employment rate and 4,520 audio books available for children in Korea, our mission was to increase awareness of lack of inspiration visually impaired children have. Most importantly, we wanted create a new and fun donation platform where anyone including the visually impaired can participate and make their participation into an asset worthy enough to donate.