“What if grandmas and grandpas from the countryside, where no place to purchase wine, who seems like never ever tried wine before, drink wine like they drink milk?”

We found a countryside village, where ordinary seniors with strong dialect, who seem like never ever tried wine before. Casted them as the actors and actresses to provide reality to fictional village called “Winery”.

Villagers drink wine instead of coffee, milk, or water, with unique “Mariage” such as Kimchi, hot wings, or other Korean traditional dishes. When wine needs to decant, villager rides cow to stir it up.

Wine is special to Koreans.

It’s for special drinks, with special “Marriage” to celebrate special occasion.

Hence, the most of the wine consumption is happened in the fancy restaurant.

Emart, a hypermarket chain in Korea, with largest selection of wine, needs to change this convention to sell wine in the hypermarket.

Countryside villagers, with strong dialect, in the un-urbanized area, who seems the last person to drink wine in Korea, drinks wine like water.

Wine for all.

All includes the most unexpected people to drink wine, grandmas & grandpas in the province area, whom usually drinks Korean traditional alcohol.

To achieve this purpose, director casted not the professional actors and actresses, but the real village people from the real province area, Jeolla-do in South Korea. And director stays in the village a long before the actual shoot, to become familiar with the village people, who are not the professionals.