Pharma > Patient Support & Disease Management

THE INSTANT CAMERA WITH TYPE 2 DIABETES

CDM LONDON, London / ASCENSIA DIABETES CARE / 2017

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Demo Film
Film

Overview

Credits

Overview

Audience

Endocrinologists, GPs, Diabetes nurse, diabetes patients (who measure blood glucose and treat with insulin) who were keen early adopters of digital technology.

BriefExplanation

An animated Instant Camera from the seventies talks to camera (as if being interviewed) about his problems with blood glucose management devices. He finds having to link up to his computer with a cable means he has to find a cable and that proves more trouble than it's worth.

When he stops talking a super appears that reads CHANGE IS GOOD and viewers are directed to a website to to 'find out how diabetes management is changing'.

BriefWithProjectedOutcomes

None

EntrySummary

None

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