Pharma > Patient Support & Disease Management
CDM LONDON, London / ASCENSIA DIABETES CARE / 2017
Overview
Credits
Audience
Endocrinologists, GPs, Diabetes nurse, diabetes patients (who measure blood glucose and treat with insulin) who were keen early adopters of digital technology.
BriefExplanation
An animated Instant Camera from the seventies talks to camera (as if being interviewed) about his problems with blood glucose management devices. He finds having to link up to his computer with a cable means he has to find a cable and that proves more trouble than it's worth.
When he stops talking a super appears that reads CHANGE IS GOOD and viewers are directed to a website to to 'find out how diabetes management is changing'.
BriefWithProjectedOutcomes
None
EntrySummary
None
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