Pharma > Patient Support & Disease Management

THE RECORD PLAYER WITH TYPE 2 DIABETES

CDM LONDON, London / ASCENSIA DIABETES CARE / 2017

CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

Audience

Endocrinologists, GPs, Diabetes nurse, diabetes patients (who measure blood glucose and treat with insulin) who were keen early adopters of digital technology.

BriefExplanation

An animated Record Player talks to camera (as if being interviewed) about his trials with testing his blood sugar levels. He talks about how he was given a device to test his blood sugar but he never really got on with it so he gave up using it as it was so complicated.

When he stops talking a super appears that reads CHANGE IS GOOD and viewers are directed to a website to 'find out how diabetes management is changing'.

BriefWithProjectedOutcomes

None

EntrySummary

None

More Entries from HCP Devices & Diagnostics in Pharma

24 items

Gold Cannes Lions
IMMUNITY CHARM

Disease Awareness & Education

IMMUNITY CHARM

MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN, McCANN HEALTH

(opens in a new tab)

More Entries from CDM LONDON

24 items

Bronze Cannes Lions
LOOKS CAN BE DECEIVING/7AM

Pharma, Vaccines & Biotech

LOOKS CAN BE DECEIVING/7AM

SHIELD THERAPEUTICS, CDM LONDON

(opens in a new tab)