Pharma > Patient Support & Disease Management
CDM LONDON, London / ASCENSIA DIABETES CARE / 2017
Overview
Credits
Audience
Endocrinologists, GPs, Diabetes nurse, diabetes patients (who measure blood glucose and treat with insulin) who were keen early adopters of digital technology.
BriefExplanation
An animated Record Player talks to camera (as if being interviewed) about his trials with testing his blood sugar levels. He talks about how he was given a device to test his blood sugar but he never really got on with it so he gave up using it as it was so complicated.
When he stops talking a super appears that reads CHANGE IS GOOD and viewers are directed to a website to 'find out how diabetes management is changing'.
BriefWithProjectedOutcomes
None
EntrySummary
None
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