During the launch of the live event, the Kick-Bag Journey also acts as a live experiment ambient in 70 cities across Thailand where the event took place. Consumers get to see what has happened during the live event and had a chance to experience the toughness of Vivolite luggage by themselves too.

Our young target audience will not believe in things easily by just being told, especially by advertisement but they would rather test it, try it or experience it by themselves first before believing anything. And that's exactly what we let them do, kick our luggage to see how tough and strong the luggage is.