Direct > Sectors
CJ WORX, Bangkok / PTT / 2016
Overview
Credits
CampaignDescription
We worked hard to find the best way to grow more trees, and we finally found that easiness is the key. Table Forest is the world’s first growable coaster that helps you to grow more green spaces by doing nothing hard. Everyone can grow a tree anywhere. All you have to do is simply putting cold drinks on the coasters. That’s it!
Execution
Please welcome the world’s easiest way to grow more green “Table Forest”
It made from recycled paper with seeds filling.
Just put a cold drink on it and keep it wet.
In this moisture, seeds will be sprouted and grow up.
All you have to do is put cold drinks on it to keep it wet.
No fertilizer needed. Few days later, the green impact now begins at your table.
Outcome
The below data will show you the number of interactions.
Total views on social media : 2.4M views
Reach : 7.6M
Impression : 37M IMP
Share : 17,356
Comment : 4,475
Positive comment : 100%
Shift brand image : Positive 8.4%
Relevancy
We worked hard to find the best way to convince people to grow more trees, and we finally found that easiness is the key. Easiness can create to directly influence consumer behaviour.
Table Forest is the world’s first growable coaster that helps you to grow more green spaces by doing nothing hard. Everyone can grow a tree anywhere. All you have to do is simply putting cold drinks on the coasters.
Strategy
People cut down 15 billion trees each year, but only few trees are planted back. The truth is that growing tree maybe a difficult task to do for city people, taking too much time or too busy. Our strategy is to make the world’s easiest way to grow more trees to return some green back to the earth.
Synopsis
Forests around the world are under threat from deforestation. People cut down 15 billion trees each year, but only few trees are planted back. This destruction can affect human life around the world. How might we convince them to put some efforts into growing back the forest? Our objective is to create a mean to help everyone grow a tree as easy as possible to reach our goal of return some green back to our earth.
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