During a month of activity based mostly on viral sharing, dozens of emails from advertising agencies all over Israel received the special treatment of sound effects, voice over and original music and were shared around the Israeli advertising network.

Meet the Mail boosters. Shapa's special ops team that save emails from being deleted and turn them into emails that can't be ignored – using the power of sound!1. You enter mail boosters.co.il - and send the email you want to be treated.2. The Mail boosters' team receives the mail and turns it into an artwork of sound.

3. The treated mail was spent back as an MP3 file ready to be shared via mail or Facebook.

Shapa. The largest radio media buyer in Israel wanted to remind the advertising industry how powerful sound is.Knowing how busy advertisers are, we realised that almost no one has time to go through their emails and the result is that thousands of mails are being deleted.