The revolutionary new kettle from Tefal boils water in exactly 3 seconds.We created a 3-second radio script, in which the narrator 'heats up' or 'boils', also in exactly 3 seconds, just like the kettle.It’s important to note that the word in Hebrew for ‘Heats up’, has a double meaning. It’s about boiling the water, but also getting irate about something, and this is what happens to the narrator in the ads.

ANN: Tefal's Quick & Hot kettle heats up in three seconds.

ANN: Koumkoum shel Tefal meetha'mem bea shalosh shniyout.