Radio and Audio > Radio

TALE

BBDO CHILE, Santiago / WRIGLEY / 2009

Awards:

Bronze Cannes Lions
CampaignCampaign(opens in a new tab)

Overview

Credits

Overview

BriefExplanation

The brief asked to communicate the powerful fresh breath that Eclipse Chewing-gum gives to fight bad breath, with an easy listening and funny radio ad.

ScriptInEnglish

SFX: Baby cryingFVO1: Once upon a time there was a pretty little girl. Her mother made her a red riding hood, and she wore it so often that everybody knew her as Little Red Riding Hood.

One day, her mum asked her to take some cakes to her grandma...SFX: MusicANN: Eclipse Chewing Gum, to combat bad breath.

Powerful fresh breath, period.

ScriptInOriginalLanguage

SFX: Bebés llorandoFVO: Había una vez una niña muy bonita. Su madre le había hecho una capa roja y la muchachita la llevaba tan a menudo que todo el mundo en el pueblo la llamaba Caperucita Roja.

Un día, su madre le pidió que... levase... unos... pasteles ...a su abuela... que... vivía...ANN: Chicles Eclipse contra el mal aliento.

Poderoso aliento fresco y fin.

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