Health and Wellness > Health Awareness & Advocacy
CALL OF HOPE
BBDO CHILE, Santiago / CORPORACION DEL TRASPLANTE / 2018
Awards:
Overview
Credits
Overview
Audience
The campaign achieved impact and excite the target, increasing by 51% the donation of organs, including the protagonist of our campaign
BriefExplanation
BriefWithProjectedOutcomes
Accordint to the National Law 20.403, all chileans are donors. However, their families are te responsible to take the final decision and more than 50 % says no.
That’s why Chile is ranked Nº43 in the world ranking of organ donation.
CampaignDescription
We take the stories of people waiting to be transplanted and convert it into the voice of waiting for answering machines. So every time someone called that number and they had to wait, it was these stories that accompanied that moment.
Execution
We take the stories of people waiting to be transplanted and convert it into the voice of waiting for answering machines. So every time someone called that number and they had to wait, it was these stories that accompanied that moment.
Outcome
With 0 media investmen we impact more than 16.000 peoples a day and we helped to transplant go up in a 51% during 2017.
Relevancy
We take the stories of people waiting to be transplanted and convert it into the voice of waiting for answering machines. So every time someone called that number and they had to wait, it was these stories that accompanied that moment. Thus, we helped more Chileans to know the situation of people waiting for a transplant and that this will finally end.
Strategy
Our target are all Chileans so we put the audios in several companies and institutions in the country, managing to impact more than 16,000 people daily.
Synopsis
Accordint to the National Law 20.403, all chileans are donors. However, their families are te responsible to take the final decision and more than 50 % says no.
That’s why Chile is ranked Nº43 in the world ranking of organ donation.
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