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CRUMPLE

LEO BURNETT TORONTO, Toronto / PROCTER & GAMBLE / 2009

Awards:

Bronze Cannes Lions
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Overview

Credits

Overview

ScriptInEnglish

FVO: It was then I glimpsed his crumpled shirt lying on the bed. Immediately the room was enveloped with fragrance I was powerless to ignore.

The scent of Gain Detergent.SFX: Romantic musicFVO: I drew ever closer to the shirt, chest heaving, knees buckling. If the heart wants what it wants, so as well goes the nose. As if reeled in by a fragrant cotton-poly lasso, I was unable to keep my distance any longer.

I lunged at the garment, smothering myself in its aromatic ambrosia. My senses were electric! Finally my legs gave way. I crumpled to the floor as the shirt fell from my satiated arms.

I must have this man, this shirt, this scent!

ANN: Gain Laundry Detergent. It smells that good.

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