Radio and Audio > Radio

MR. GOLF TOURNAMENT QUIET SIGN HOLDER

DDB CHICAGO, Chicago / undefined / 2009

Awards:

Silver Cannes Lions
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Overview

Credits

Overview

BriefExplanation

These spots continue the long-running and popular radio campaign for Bud Light 'Real Men of Genius'.

ScriptInEnglish

ANN: Bud Light presents… Real Men of Genius.MVO: (Singing) Real Men of Genius!ANN: Today we salute you, Mr. Golf Tournament Quiet Sign Holder Upper.MVO: (Singing) Mr. Golf Tournament Quiet Sign Holder Upper!ANN: Boldly you patrol the line between order and anarchy, armed with only your wits, your resolve and your tiny cardboard sign stapled to a stick.MVO: (Singing) Actually, I glued it on!ANN: You protect professional golfers from what they fear most – idle chitchat 200 yards away.

MVO: (Singing) Stop breathing so loud now!ANN: Because you know there’s one thing this spectator sport could really do without: spectators.

MVO: (Singing) Get them out!ANN: So crack open an ice cold Bud Light, oh Sultan of the Shush.

We’ll keep singing your praises, as long as you keep telling us... to shut up.

MVO: (Singing) Mr. Golf Tournament Quiet Sign Holder Upper!ANN: Bud Light Beer, Anheuser-Busch, St. Louis, Missouri.

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