The radio spot aims to increase the awareness and usage of Google Search Tips. It is a simple idea where a god like voice cancels out the sounds of typical Istanbul city life one by one until he reaches the one sound he is searching for.

SFX: Cacophony. Each sound stops when its name is said.MVO: Silence the horns.

The jackhammer.The alarm.The pounding.And that mobile.Welder, peddler, milling machines.The noisy toddlers, the loudmouth teens.Stop the bike, the motorbike and the honking this instant!The automobiles, and that little van still driving in the distance.Turn off the music.Guys?Wind... Aeroplane.Shut up, Spot!The humming. The clinking.Sshhh. Sparrows, quiet please.And seagulls, speak no more.There. There you are, zebra finch. You are the bird I've been looking for.Use Google Search Tips.Reduce the whole world to a single result.

SFX: Sesler. Her ses durur zaman adını söyleniyor.MVO: Vapur sussun...Matkap da.Alarm.Cekic sesleri.Bi de su cep telefonu.Kaynakci, simitci, torna makineleri.Mizirdayan veletler, hossohbet anneleri.Bisiklet, motosiklet, kornalari iptal et.Arabalar da dursun.Bi de su uzaktaki ufak kamyonet.Muzigi kapatalim.Beyler?Ruzgar... Ucak. Karabas, hadi canim.Fan ugultusu.Cay sikirtisi.Ssss. Serceler. Az sessiz.Martilar da sussun.Iste. Iste Hint bulbulu. Sen tam aradigim kussun.Google Arama Ipuclarini kullan.

Ele butun dunyayi, sadece aradigin sonucu bul.