The Nest Address is an app that helps save storks from electrocution (their nests sit on powerlines). We crowd-sourced the effort to find the hazardous nests around the country. Enel crews could locate and secure them, protecting the wellbeing of a bird species important for the ecosystem (see results).

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Together with the Ornithological Society of Romania, Enel created The Nest Address, a geolocation app that people use to send real-time GPS coordinates of any stork nest they see. It is the first crowd-sourced initiative to keep storks safe. Anyone with a smartphone can now send locations of nests, that will even receive real physical addresses, just like any other home.

The Nest Address is an easy-to-use geolocation tool. When seeing a stork nest, people take a picture of it using the app. The photo is automatically embedded with the precise GPS coordinates and sent to Enel, whose teams proceed to check and secure nests.

The app also provides valuable information for The Ornithological Society, to help their conservation efforts. They receive all nest locations, and also get an accurate count of the total stork population in the country.

Enel and the Ornithological Society of Romania launched the app in a press event, inviting journalists and influencers.

We also convinced local authorities to give out real-life addresses to stork nests in their area. As the story broke, more news outlets reported on the initiative.

People started downloading the app on Google Play and App Store (Romanian name: Uite barza!) and new nest locations started coming in every day, during the first season of the campaign (spring-summer of 2017).

Enel crews secured the hazardous nests, keeping the storks safe from electrocution.

This was just the first flight of the campaign. The app will stay on in the future as a long-term solution for Enel, helping protect storks for seasons to come.

The campaign was a success for Enel and the Ornithological Society of Romania. More than 2.800 nests were identified, amounting to over 8.200 storks. This means that 80% of the estimated stork population of Romania (10.000 birds) was located - data from the Ornithological Society of Romania.

Alarmingly, we found that 54% of the nests put the storks in danger of electrocution because of nearby powerlines. Based on locations sent by app users, 93% of nests were secured by Enel crews with special non-conductive frames, that keep the storks safe.

The results are even more valuable as storks rarely change their nests, returning every year to the same location. This way, conservation experts can now monitor stork population on the long run, as every year new data is provided by app users and new nests are identified and protected from electrocution.

The Nest Address is a mobile app that works as a crowd-sourced tool to save storks from electrocution - a constant danger because their nests sit on powerlines. We targeted smartphone users, calling on them to contribute directly by using the app to send locations of any stork nest they see. Their real-time response was sent to crews from the number one energy company in the country, Enel, that secured the nests against electrocution.

The results are measurable and quantifiable (see results), as the collected data was used by Enel to protect nests and was shared with the Ornithological Society.

With smartphone penetration in Romania growing by 400% between 2012-2016, we realized that the best instrument to locate nests is already in everyone’s pocket: the smartphone. We created an app so anyone could take part in our effort by tagging any nest they see.

The Ornithological Society of Romania was involved in designing the app. The data collected also helped their conservation efforts.

We targeted smartphone users through a mobile advertising campaign. The initiative reached an even greater audience, once local authorities got involved. Mayors granted official addresses to stork nests, and the initiative quickly made prime-time news.

Each spring, over ten thousand storks travel from Africa to their nesting grounds in Romania. But, after completing a journey of 11.000 km, they face an unexpected danger. Because they build their nests on top of powerlines, thousands of storks die of electrocution. With the continent’s biodiversity already in decline, this little-known issue is more serious than ever.

Enel wanted to protect the storks nesting on their powerlines. But, with an energy grid consisting of 90.000 km of cable and a quarter of a million utility poles, the challenge was locating all the nests scattered around the country, so Enel crews could secure them against electrocution.

The energy company wanted a cost-effective solution for locating stork nests. Also, while it needed to generate real-time response, the solution had to work on the long term, for future migration seasons and covering an ever expanding and evolving energy distribution grid.