Media > Use of Media
THE PERFECT CHOPP
QUORUM/NAZCA SAATCHI & SAATCHI, Lima / AMBEV / 2015
Overview
Credits
Overview
ClientBriefOrObjective
Brahma needed to approach its target in an innovative way, and this time the brand decided to do something special and very insightful.
In Perú and in many countries It is a brewing law that if you want to achieve a perfect served, you must tilt the glass at 45 degrees but all beer brands offer consumers the same draft beer. It is practically the same glass with different logo, which also is impossible to achieve a perfect 45 degrees served.
So we made the perfect Chopp, a special handle designed so you can always bend at 45 degrees.
Effectiveness
With the perfect Chopp we make people switch from their beer for ours, because everybody want to drink in our chopp and drink the best beer as it should be: perfectly.
In every bar the perfect chopp was, it happened what we wanted.
Execution
We did it in the following way, when someone ask for our beer, we gave it with our perfect chopp, so this automatically grab the attention of other consumers who did switch from beer they had to ours to take it with our perfect chopp.
Strategy
Our audience were all beer drinkers. The idea was realized in beer bars, where everyone just tilt the glass at 45 degrees for a perfect served, so the idea generated a strong impact since the first perfect chopp was placed on the table. It's what everyone wanted but never had given by any beer brand.
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