Spanish people are very expressive and love to show their emotions with gestures. Anger, Joy, Sadness, Disgust and Fear, the main film characters, were the perfect excuse to encourage people to share their emotions.

In order to bring the central theme of the movie to the forefront, we came up with the first Photo Booth that reveals people's emotions. Every character of the film was used as an "emotion model" for people to mimic them.

The Photo Booth invited people to reveal their emotions. The machine took a series of 5 photos. In each photo, one of our characters served as a model; people just had to imitate them. In the end, participants had their own photo strip. In addition, the photo booth software sent the photos to people’s email or their mobile phones so they could share them using the hashtag #Revealyouremotions.

The photobooth is where people could express their emotions. These were situated in key locations. More than 100 digital billboards where strategically situated in Madrid: huge digital billboards in main city squares, video walls in the underground and movie theatres, we even had some during the premiere and TV Talk Shows. The Photo Booth invited people to reveal their emotions. The machine took a series of 5 photos. In each photo, one of our characters (emotions) served as a model; people had to imitate them. In the end, participants received their own photo strip. In addition, the photo booth software sent the photos to people’s email or their mobile phones so they could share them using the hashtag #Revealyouremotions. But the most important part of this action was that the photos were revealed through hundreds of digital mediums, OOH screens situated all around the city.

More than 20,000 emotions were revealed, digitally and through printed pictures from the photo booth.

Televisions endorsed the photo booth concept and brought it to their programs. A total of 6.5 million impacts were accounted for.

Barcelona also had the photo booth in some of the film promo events.

- Facebook: 4M engagement activities and 13,500 new Disney / Pixar fans

- Twitter: 537,000 engagement activities. Trending topic on Twitter

- Return on Advertising Spend of 145.66 %.

We have made the media available for the people to use. It is the people that have made the campaign possible done and it was done in real time. The target has not only been the receiver but also the issuer the idea. The "social" use of conventional media supports increased the buzz and engagement of the campaign.

The campaign was directed mainly at Families with children and millennials. Their relationship with the brand is strong thanks to the success that Disney/Pixar accumulates in Spain. This campaign allowed them to live a unique experience inside and outside the cinema thanks to the opportunity they were given to share their experience with friends and family.

We selected the best photos that were taken by participants to publish them throughout the OOH network installed for the campaign. This encouraged passers by to try it as the streets at this time of year are filled with people in Spain. We were also present in cinemas, a destination that is very popular in summer.

Inside Out is a film that talks about us and our emotions.

With the launch of Inside Out, Walt Disney was looking to spark interest for the film and self identification with the characters.