No Branded Entertainment restrictions

The challenge was to create a TV series quality content to be delivered exclusively through mobile devices which would able to engage users, being also attractive to brands to be advertisers on the project.

Nowadays, people want to watch videos everywhere at anytime on any device, especially in Colombia where mobile adoption is higher than 100%.

Our goal was to produce quality content delivered through mobile devices. With this in mind, we created the very first mobile series designed exclusively for Claro, the largest Colombian mobile carrier

We partnered with Claro (the biggest Colombian carrier) and analyzed the market. They used this project as a way to deliver quality content to its users. Taking into account the mobile adaptation growth and the trend to consume content from multiple screens, we had the opportunity to create relevant and quality content.

On August 16th Talión was launched, the first series created on HD for Mobile Devices and 12 Episodes delivered to the Claro´s users each week for free. Users were invited to visit the site through an SMS sent to the Claro´s users. They were also able to watch the series on the the mobile site or from the web site. Each episode was a duration of 2 minutes. The cast was shaped by characters recognized in Latin America. In addition, the audience could find on the site information about the characters, episodes, and other information about Talión.

Every week subscribers received a chapter on their smartphones and content was available 24hrs a day. We delivered the first 12 episodes for free on the web and mobile site.

Claro users were able to watch the series and behind the scenes content through www.talion.com.co using a designated code. Viewers were engaged with the series via social media channels. In addition, select users won tablets and exclusive dinners with the cast through promotional contests and we delivered content generated during the process of the production.

9 Million Claro users were invited to visit the mobile site.

+3.5 Million SMS were sent to users of the brands advertisers of Talión. announcing each new episode.

+250,000 Users invited by 9 brands to the mobile site to watch Talión.

+680K -Views of the “teaser” on Youtube.

24K Likes on Facebook achieved in 2 months.

80K- More than 80.000 subscribers to the Mobile news services.