No Branded Entertainment restrictions

On August 16th Talión was launcehed the first series created on HD for Mobile Devices. and12 Episodes delivered to the Claro´s users each week for free. Users were invited to visit the site through a SMS sent to the Claro´s users. They were also able to watch the series on the the mobile site or from the web site.

We delivered content generated during the process of the production. This content was delivered through Social media channels, sms subscription services and the website. We delivered the first 12 episodes for free on the web and mobile site. Presence in Social media channels to generate engagement with the users.

9 Million Claro users were invited to visit the mobile site.

+3.5 Million SMS were sent to users of the brands advertisers of Talión announcing each new episode.

+250,000 Users invited by 9 brands to the mobile site to watch Talión.

+680K -Views of the “teaser” on Youtube

24K Likes on Facebook achieved in 2 months

80K- More than 80.000 subscribers to the Mobile news services