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THE SWIM

DDB STOCKHOLM, Stockholm / KLARNA / 2016

Awards:

Bronze Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

The Swim.

We see calmly waiving black water shot from the top. Suddenly something enters the picture – it’s a hairy animal that’s sort of backstroking in a way animals don’t doe. It’s hard to determine exact to what species it belongs. It has long light brown hair that calmly flows en the water and sort of forms a jellyfish-like pattern. It looks really beautiful and completely peaceful. It makes a little flapping noise that bolsters the smooth experience – it’s really a fascinating spectacle that unfolds before our eyes. The thing keeps swimming out of the picture. Just when you wonder what you just saw we cut to pack and puts a word on it:

SMOOOTH.

Klarna. Smoooth online Payments.

EntrySummary

Klarna is the market leader in Sweden for online payments. It´s also one of Europe´s fastest growing companies.

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