THIRSTY
ARNOLD WORLDWIDE, Boston / PROGRESSIVE INSURANCE / 2019
Overview
Credits
Overview
Write a short summary of what happens in the film
The world gets introduced to the Motaur. The half man, half bike, all wise sage of the road. Because when you’re talking to people who never want to stop riding, they’ll definitely listen to someone who can literally never stop riding.
Cultural/Context information for the jury
Motorcycle riders are a passionate group. If they had it their way, they would always be riding. They look at themselves as one with their bike. So, we introduced the Motaur, who is actually one with his bike. An amalgamation of every cool, sage like character that riders look up to.
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