While most headhunters search on XING or LinkedIn for new candidates, GGH Lowe wanted to surprise people in a setting where they never expected a job offer: Tinder.

Tinder is a popular mobile dating-app with local based service to find new contacts. Most of the users are young people who are open for new ways of communication – features we are looking for in creative people.

Within 24 hours we generated 500 relevant matches. In order to that we received a lot of portfolios – without any budget, recruitment campaign or job posting.

Because Tinder is sychronising your interests from Facebook, our creatives gave Facebook pages with advertising content a like.

This is how we made sure to identify creatives while browsing through Tinder. Also our six Tinder profiles drew a lot of attention by using catchy phrases and interesting typography in our profile pictures.

After matching with them, we revealed our recruitment offer and were able to inform the interested about GGH Lowe.

We hijacked Tinder as a recruitment tool to find new and relevant contacts. We send out our own creatives – Copywriter, Art Directors and Planner – to search for new partners and prepared attention drawing profiles.