• 110.000 downloaded apps in 3 months (in a country of 4.9 million people)• Went straight to No.1 in the Norwegian App Store.• After the campaign: 87 % of milk byers in Norway know TineMilk is regional.

28 % of milk byers in Norway say they are more likely to choose TineMilk.

We made an Augmented Reality-app that you could download in AppStore and Android Markets, for all Smart Phones and tablets.

By using the latest in AR technology, we let the cows break the good news themselves.

Depending on which region your milk came from, a film with cows on your own dialect was played out on your kitchen table.

You could also share the experience on Facebook and other social media.

TineMilk split Norway in 5 different milk-regions.

The brief was to communicate that TineMilk now comes from farms in your own region.

The target audience was milk drinkers in Norway.The strategy was to use local patriotism as a selling point, making the costumers proud of their own region and making them feel that they drank their "own" milk.