The smart is the perfect car for the city. You can park it anywhere you like. Drivers of a smart will never have problems finding a parking spot again.

The media team looked for new ways of using the forms of media.

There has never been an ad like this before on the German market. This is what makes it so unique and interesting.Moreover, the content of the ad fits the smart concept perfectly. A smart is one of the smallest cars in the world, which means that the driver can park it anywhere he/she wants. As there is very little room in this section of the newspaper, the ad's idea conveys itself well to real world situations.