The goal was to convince people to fasten their seat belt and to create awareness about the consequences that not using it produces. Due to budget restrictions we needed a 'talk about' idea.

We found a new and impressive way to talk to drivers and give them a message that they’ve been receiving for years. In Santiago, there have been several campaigns to promote the use of the seat belt, but none of them had succeeded.Until now, that we managed to communicate our message with a very simple and compelling idea, that motivated drivers to fasten their seat belt.

This has been a winning idea because it spectacularly achieved the goal. At the same time it worked out several problems like budget restrictions and the apathy of drivers for road safety messages.

The outcome: 9 out of 10 drivers that received our flyer immediately fastened their seat belt. And that is nothing less than perfect. With five times less budget than earlier years, we managed to create a 'talk about' idea that also had immediate results.