Film Craft > Film Craft
LAW & KENNETH SAATCHI & SAATCHI, Mumbai / THOMAS COOK / 2017
Overview
Credits
BriefExplanation
The film starts with a teenager, belonging to North East India, staring at you. Except the teenager's face is upside down. We hear the teenager’s voice as he starts listing the various cultural biases that he and others like him are subjected to, because of the region they come from.
As his list continues, the camera pulls out and the upside down frame starts turning around. The music grows in intensity as more and more of his environment is revealed.
By the time he finishes his list, the scene has pulled out and turned the right side up. He concludes by inviting you to visit the region, to find out who they really are.
The text explains that the only way to turn your biases around (about a culture or its people) is to travel there.
EntrySummary
North East India consists of eight states. It is a region that has been socially marginalized by the rest of the country. It is home to the beautiful Himalayas, confluence of a few major rivers, and an extremely diverse cultural heritage. But despite its rich natural and ethnic background, there is very little social exchange between the region and the rest of the country.
Seen as outsiders, or tribal, or even separatists, the people from the area are often at the receiving end of stereotyping and alienation. The issue has also turned violent at different times in recent history.
However, those who have visited these states realise that the culture and people are very different from what they might have assumed.
MediaSpend
The track was built around this unique sound of screeching insects. Participating in an orchestra-like performance, these insects rattle in complete unison, with rising and falling tempo and volume. This sound was recorded live, in the forest, where the film was shot. It was layered with vocal chants from the region, which are sparse in the beginning and get progressively denser in the mix as the film progresses. The movement from dominant uncertainty (using mridangam, a percussion instrument from South India) in the beginning of the film, to the dominant melody (using bansuri, the Indian flute), was to mirror the emotional graph of the film.
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