Iberdrola, a Spanish company and European leader in wind energy, expanded to France in 2019. However, as a newcomer, they faced the challenge of low awareness in the market.

Our mission was to raise awareness of the brand and its purpose: to provide 100% accessible renewable energy powered by wind energy.

In a time where energy independence is crucial for France, we wanted to show that green and local energy can be found everywhere, and be a smart challenger brand to non-renewable energy competitors.

In addition, Iberdrola wanted to emphasize that they are not solely an energy provider, but also a cutting-edge energy producer in wind energy technology.

Installed in the Paris subway, Turnstile Turbines was a useful innovation engaging commuters to produce green energy in the middle of the energy crisis. An impactful object delivering a direct message: with creativity and ingenuity we can create green energy everywhere. With innovators like Iberdrola, we can free ourselves from the energetic dependance.

Government was asking people to make efforts to avoid power cuts, the brand turned an effort people already make into a new source of energy: reinventing the turnstiles 4.5 million commuters are crossing every day, into the first underground wind turbines.

More than 30 000 people interacted with the Turnstile Turbines in only 3 days, 73% said they wanted to switch to green energy for home. 130M people were reached through TV, press and social. A French Senator encouraged the initiative. NBC's TODAY presenter Al Roker urged New York City subways to implement the Turnstile Turbines.

We turned the turnstiles people are crossing every day without even noticing, an iconic object of the subway universe, into green energy generator.

With 4.5 million commuters per day, Paris's subway is one of the most crowded in the world. We turned something Parisians hate, the subway crowd, into something they needed more than ever: green and local energy.

Installed in the Paris's subway, Turnstile Turbines were also an unexpected object people could’t miss, exactly at the intersection of the turnstile and the wind turbines: the first ever underground wind turbines.

As the government urges people to conserve energy and energy bills continue to rise, the energy crisis has sparked a national debate around achieving energy independence through local and independent energy production. In this debate, companies like Iberdrola are promoting wind energy as a viable solution.

As the French saying goes, "we don't have gas, but we have ideas." Turnstile Turbines demonstrated that with a little creativity and ingenuity, we can generate our own green energy, even in unexpected locations.