This is the true story of Air Jordan 1. Born amidst the most unlikely of circumstances, AJ1 tapped a cultural nerve deep inside a generation and transcended sport to become a global phenomenon. Beyond the shoe’s iconic image and even deeper than the legend of its namesake, the shoe became a galvanizing spirit that broke through barriers of race, age, gender, geography and time to radically disrupt a generation and define the culture in which we now live. Through a riveting journey of voices of then and now, the film chronicles the shoe’s explosive impact and exposes an underlying spirit deep within the shoe that reveals a truth far greater than the most avid of fans would ever expect. Unbanned is the powerful story about the Shoe that changed the World.

MJ is basketball legend and the face-- and the Jumpman silhouette-- of Nike's Jordan brand, Michael Jordan.

Air Jordan 1 was the shoe Nike created exclusively for him in Red and Black in 1984.

Knowing the film’s audience demanded that this film be educational, unexpected, wildly entertaining, inspirational and cool AF – amongst the most critical of Sneaker, Fashion, Sport and Nike & Jordan Brand fans – I set out to discover a visual language that tapped into the audience’s social behaviors, musical taste & attention spans, while allowing access to older fans of MJ, Basketball & Nike. The film blends cinematic interview footage, outtakes, eclectic graphic language that transformed old advertisements in a fresh new way, and short sound-bite meets music-video pace, breaking the mold of traditional talking-heads plus stock footage of common documentaries.