Outdoor > Ambient (Non-Standard and Free-Format Outdoor Adve
DDB GROUP NEW ZEALAND, Auckland / SKY TV / 2016
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We realised that our connection to the past and memories of our soldiers are kept in old black and white photographs, so to help people remember and reconnect NZ with the events of the past, we created a Tableau Vivant, that brought a black and white WWI scene to life on the streets of Auckland. Our aim was to commemorate the war, raise awareness and help raise money for the RSA’s (Returned Service Association) annual Poppy Appeal.
The 8-hour live performance brought the memories of the soldiers flooding back with an authentic surround soundtrack featuring authentic ambience and historically accurate trench warfare to create a compelling and emotional experience. It also included audio of real letters written in the trenches by real NZ soldiers. The installation demonstrated all aspects of the soldiers’ experiences from the morning routines of ‘Stand to Arms’, right through to the songs the
EntrySummary
History Channel is a TV channel on the SKY TV Network and H100 commemorates the 100th anniversary of WW1. As the History Channel is committed to preserving the past, they wanted to do something to mark NZ's 100th anniversary of Gallipoli, (NZ's most significant WWI campaign) which is now a national day of remembrance called Anzac Day.
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