We created an installation that had thousands of people fighting over the right to stay in it.

Instead of just asking people to look at a painting, Van Gogh BnB let people live inside one.

To promote the Art Institute of Chicago’s “Van Gogh’s Bedrooms”, we recreated the artist’s 1888 Bedroom painting and, through a first-of-its-kind partnership, posted it on AirBnb and invited people to book a night inside.

The apartment was located in downtown Chicago, near the museum. The painting, originally 29 x 36 5/8 inches, was made life-size at approximately 11 feet x 13 feet. Working from blueprints supplied by the Art Institute of Chicago, craftsmen spent four weeks meticulously bringing the bedroom installation to life, down to the last brushstroke.

On AirBnb, Van Gogh listed the room himself—“I'm charging $10 for no other reason than that I need to buy paint,” he explained.