In the biggest sports moment of the summer, Jordan Brand and Nike Basketball celebrated the best players in the world and created an anthem to symbolize the united strength of Team USA and our country as a whole. As the team set out to represent our country, Nike and Jordan Brand created a moment in pop culture and did something no other Olympic sponsor could do. We created a modern national anthem for America. Not the 200 year-old Star Spangled Banner, but something that would reflect this generation and these times.

At the 2016 Rio Olympics, Nike Basketball and Jordan Brand wanted to make a statement beyond the basketball court. During the summer of 2016, our country was divided. As the conventions convened, political and racial tensions reached new heights, and the nation took sides. It was impossible to escape the shifting climate.

Jordan Brand and Nike wanted to create more than just an ad for shoes and athletic wear. We wanted to make a wave in the conversation and help bring unity in this time of divide.  

Shot in LA with both the men's and women's USAB teams.