Film > TV / Cinema Film: Sectors

CARDBOARD FAN

WIEDEN+KENNEDY NEW YORK, New York / ABINBEV / 2021

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

Write a short summary of what happens in the film

With sports fans unable to attend games in person, NFL teams across the country were putting cardboard cutouts of fans into their stadium seats. Because no NFL game is complete without Bud Light in hand, we sent a personified cardboard Giants fan on an epic journey to get some—wherever that might take him. The film takes viewers through what seems like a typical hero’s story arc but riddled with the surprises of Bud Light’s classic humor along the way. Filled with grief, sadness, triumph, victory, and ending with a heartwarming surprise that no one would expect.

More Entries from Food & Drink in Film

24 items

Grand Prix Cannes Lions
NIKE: YOU CAN'T STOP US

Retail

NIKE: YOU CAN'T STOP US

NIKE, WIEDEN+KENNEDY

(opens in a new tab)

More Entries from WIEDEN+KENNEDY NEW YORK

24 items

Gold Cannes Lions
WE THE PEOPLE

Use of Original Composition

WE THE PEOPLE

NIKE, WIEDEN+KENNEDY NEW YORK

(opens in a new tab)