Media > Product & Service
WHAT WOULD WE BE BUYING?
EURO RSCG, Prague / MUNICIPALITY OF PRAGUE / 2010
Overview
Credits
OVERVIEW
Effectiveness
The thousands of both young and old that saw the installations were not only smiling but also seemingly engaged in excited discussions.
Execution
We decided to change history and imagine that the communists had leading the country for the last 20 years. On the occasion of the 20th anniversary of the Velvet Revolution we arranged an exhibition of shop windows in Narodni Trida in the centre of Prague (where the revolution begun) with the theme “What would we be buying if it hadn’t happened?”
Strategy
Although it has been 20 years since the Velvet Revolution and Prague has become the fifth richest region in Europe, people are still sceptical.
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