Media > Product & Service

WHAT WOULD WE BE BUYING?

EURO RSCG, Prague / MUNICIPALITY OF PRAGUE / 2010

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

Overview

Effectiveness

The thousands of both young and old that saw the installations were not only smiling but also seemingly engaged in excited discussions.

Execution

We decided to change history and imagine that the communists had leading the country for the last 20 years. On the occasion of the 20th anniversary of the Velvet Revolution we arranged an exhibition of shop windows in Narodni Trida in the centre of Prague (where the revolution begun) with the theme “What would we be buying if it hadn’t happened?”

Strategy

Although it has been 20 years since the Velvet Revolution and Prague has become the fifth richest region in Europe, people are still sceptical.

More Entries from Charities, Public Health & Safety, Public Awareness Messages in Media

24 items

Grand Prix Cannes Lions
EOS PHOTOCHAINS

Best Use of Social Media Marketing

EOS PHOTOCHAINS

CANON, LEO BURNETT SYDNEY

(opens in a new tab)

More Entries from EURO RSCG

24 items

Bronze Cannes Lions
PIMPLE

Best Use of Magazines

PIMPLE

RECKITT BENCKISER, EURO RSCG

(opens in a new tab)