LIVE AND UNEDITED

Best Use of Television

IT'S NO PICNIC

CADBURY, GEORGE PATTERSON Y&R

Best Use of Outdoor

CTT EXPRESSO COMMITMENT

CTT, FISCHER PORTUGAL

Best Use of Ambient Media: Large Scale

GO BEYOND BORDERS

CNN, HEIMAT

Best Use of Special Events and Stunt/Live Advertising

AUDITORIUM

HEINEKEN, JWT ITALIA

Best Use of Online Advertising

CHOOSE A DIFFERENT ENDING

METROPOLITAN POLICE SERVICE, ABBOTT MEAD VICKERS BBDO

Best Use of Branded Content

BEYOND THE STILL

CANON, GREY NEW YORK

Financial Products & Services

LIVE AND UNEDITED

FIRST DIRECT, MINDSHARE

Commercial Public Services

YELLOW CHOCOLATE

YELLOW PAGES, COLENSO BBDO

Best Use of Radio

DOG RADIO

GRABARZ & PARTNER

Best Use of Newspapers

FLANNEL

COSAN LUBRIFICANTES, LEW'LARA\TBWA

Best Use of Ambient Media: Small Scale

PEDIGREE ADOPTION DRIVE

MARS, STARCOM MELBOURNE

Best Use of Ambient Media: Large Scale

CHALKBOT

NIKE, WIEDEN+KENNEDY

Best Use of Special Events and Stunt/Live Advertising

TELETRANSPORTER

AB INBEV, DEL CAMPO/NAZCA SAATCHI & SAATCHI

Best Use of Online Advertising

BEING HOMELESS

SAMUSOCIAL, PUBLICIS CONSEIL

Best Use of Other Digital Media, including Mobile Devices

REAL RACING GTI

VOLKSWAGEN, AKQA

Best Use of Branded Content

REPLAY

GATORADE, TBWA\CHIAT\DAY LA

Financial Products & Services

MISS PENNY

ING BANK, EURO RSCG BRUSSELS

Business Products & Services

CTT EXPRESSO COMMITMENT

CTT, FISCHER PORTUGAL

Charities, Public Health & Safety, Public Awareness Messages

PEDIGREE ADOPTION DRIVE

MARS, STARCOM MELBOURNE

Best Use of Television

THE BUBBLE PROJECT

BEKOL, BAUMANN BER RIVNAY SAATCHI & SAATCHI

Best Use of Television

WORLD'S STICKIEST AD

MEDIAPLUS

Best Use of Cinema

LAST CALL

NBC, JUNG von MATT

Best Use of Cinema

CINEMA REAR VIEW MIRROR

EUROPCAR GERMANY, OGILVY FRANKFURT

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24 items

Grand Prix Cannes Lions

Glass Lions

6 PACK BAND

UNILEVER, MINDSHARE

Financial Products & Services

LIVE AND UNEDITED

FIRST DIRECT, MINDSHARE

Audience Targeting / Engagement Strategies

NIKE - NOTHING BEATS A LONDONER

NIKE, MINDSHARE

Brand Storytelling

NIKE - NOTHING BEATS A LONDONER

NIKE, MINDSHARE

Excellence in Media Execution

HACKING PRIME DAY

GENERAL MILLS, MINDSHARE

Best Use of Special Events and Stunt/Live Advertising

KOC GROUP MEDIA PITCH

MINDSHARE, MINDSHARE

Media / Entertainment

MONTY'S WICKET WARNINGS

FOXTEL, MINDSHARE

Use of Social Platforms

SPEAK BEAUTIFUL

UNILEVER, MINDSHARE

Use of Real-time Data

THE INFECTION ALERT SYSTEM

UNILEVER, MINDSHARE

Media Planning

#StandUpToJewishHate – Blue Square

FOUNDATION TO COMBAT ANTISEMITISM, MINDSHARE

Single Country Campaign

NIKE - NOTHING BEATS A LONDONER

NIKE, MINDSHARE

Best Use of Screens

LYNX ANGEL AMBUSH

UNILEVER, MINDSHARE

Cars & Automotive Services

INTERACTIVE CINEMA GAMING

VOLVO, MINDSHARE

Data Integration

THE INFECTION ALERT SYSTEM

UNILEVER, MINDSHARE

Best Use of Digital Media

TURKCELL CAPTCHAS ATTENTION

TURKCELL, MINDSHARE

Emerging Platforms

THE WENTWORTH RAT

FOXTEL, MINDSHARE

Digital Outdoor

ANGEL AMBUSH

UNILEVER, MINDSHARE

Best use of TV

SPY DECODER CARDS

MINDSHARE

Best use of Cinema

MOUNTAIN

SONY, MINDSHARE

Data-driven Targeting

THE INFECTION ALERT SYSTEM

UNILEVER, MINDSHARE

Best use of Newspapers

EVERY PAGE IS A RIGHT PAGE!

RADIKAL NEWSPAPER, MINDSHARE

Cars & Automotive Products & Services

FEEL WIMBLEDON

JAGUAR, MINDSHARE

Best use of Outdoor

FIRE

NIKE, MINDSHARE

Media/ Entertainment

MONTY'S WICKET WARNINGS

FOXTEL, MINDSHARE