By making all pages of the paper right, Radikal encouraged the readers and advertisers to perceive it as an innovative and creative newspaper, establishing its image as truly radical, in line with the name. The act of reading was made more dynamic and fun by encouraging the readers to turn the paper upside down, while the advertisers were encouraged to place more advertisements in Radikal now that there are no left pages.

Most advertisers want their visuals to appear on the right page of the newspaper spread because of higher visibility. A solution needed to be created to increase the visibility of the left pages (the back pages) or to increase their appeal to advertisers.

The special “Every Page is a Right Page” Design Supplement received almost 6 times more ads than the previous ones. It was a big success in terms of attracting advertisers to the left pages, as well as being a media first in Turkey.

By making all pages of the supplement right, the advertisers were pleasantly surprised to be offered only the right pages to display their visuals, instead of a mixture of right and left pages as usual. The readers were also pleasantly surprised to find the Design Supplement engaging them in a more innovative way than just turning the page, but also inviting them to flip the paper upside down and turn the pages once again.

A newspaper with ALL RIGHT PAGES was created.

All of the back pages were printed upside down, forcing the reader to first read only the right pages, and at the end turn the paper upside down and start from the second beginning. This allowed the advertisers to place all of their visuals on the right page. This was especially done in the Design Supplement of Radikal in order to increase the newspaper’s image as the only newspaper to exploit the design field to everyone’s advantage. This also allowed Radikal to help establish its image as design-conscious, innovative, creative and radical.