There are over 6 million active users on the McDonald’s App in Indonesia, a country with one of the lowest internet speeds in Asia. That astonishing piece of data alone is what inspired us to create Wi-Fries, a unique speed test built directly into the app which gave customers a chance to reward themselves with French Fries simply for having slow Wi-Fi.

This work not only managed to resonate with many young Indonesians experiencing slow internet speeds at home, but also gave them more reason to hang out at McDonald’s and enjoy the best fast food AND the fastest Wi-Fi.

Indonesian youngsters can’t live without the internet. They rely on it for working, gaming, creating content, and staying connected. The bad news is internet speed in Indonesia is notoriously slow, leaving them incredibly frustrated. While this was a problem for most, this was an opportunity for McDonald’s to take a bad situation and use it to their advantage.

And that’s what inspired the invention of Wi-Fries! A unique speed test built into the McDonald’s app, that rewards people who have bad Wi-Fi with French Fries. Thanks to Wi-Fries, Indonesian youngsters embraced their slow Wi-Fi at home, and were reminded that McDonald’s is the go-to hotspot for the best fast food AND the fastest Wi-Fi.

Internet is notoriously slow in Indonesia, which is bad news for Indonesia's younger generation who are always online and glued to their screens at home. The good news is, McDonald's serves the best fast food AND the fastest Wi-Fi at their restaurants. All these youngsters needed was a reminder, in the most unexpected way possible!

Indonesia’s Gen-Z are at a pivotal moment in their lives where many are completing their studies and entering the workforce, with the internet becoming a crucial center which they rely on not only for socializing and entertainment, but also to get ahead in their work and studies.

Slow internet means you get left behind in every aspect of life.

Thankfully, Mcdonald’s has 2 things they love: Fast Wi-Fi and tasty French Fries. But they only know about the Fries. So this was our opportunity to get them hyped and take full advantage of our Wi-Fi with an incentive we knew they would really appreciate!

That's when McDonald's introduced Wi-Fries, a one-of-a-kind speed test built into the McDonald's app that rewards people experiencing slow Wi-Fi with French Fries. The slower the Wi-Fi, the bigger the reward. The campaign for Wi-Fries kicked off on 1st February 2023, spreading the word through Mcdonald's official website, social media channels, as well as their dedicated app which has over 6 million active users.

In just one month, the McDonald's Wi-Fries campaign reached an astonishing 6.8 million app users, garnering a 60% increase in overall app traffic with 45% of vouchers claimed, and successfully reminding Indonesia's youngsters where the hotspot for fast food and fast Wi-Fi truly is.