Film > Culture & Context

WORKING WITH CANCER - MONDAY

LA FOUNDATION PUBLICIS, Chicago / MEMORIAL SLOAN KETTERING CANCER CENTER / 2023

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Overview

Write a short summary of what happens in the film

It's the story of going back to work the first time after the long and winding treatment for cancer. We follow our two protagonists journey to meet again their old colleagues, to be again at their work place… They will be in their old setting but they are not the same anymore.

They survived cancer. We see flashes of their past combined with visions of their suffering.

We go through the emotional journey back to work with them.

At the end, we witness the final climactic moment when each character comes face to face with their employers, the first day they come back to work. Normal life resumes.

Like heroes after a tough battle.

Background:

Arthur Sadoun, Publicis CEO, knows firsthand what it is like to work with cancer after receiving his own diagnosis last year and publicly sharing the news of his treatment with our teams and partners. He received an outpouring of stories and support and learned that, in addition to being scared for their health, cancer patients were too often scared for their jobs, and felt the need to hide their illness.

Too many people feel uncomfortable reaching out for help within their place of work and many leaders are unaware of the resources that exist for aid. We had to take a big initiative to start reducing this fear, which is why we wanted a campaign that would remove the stigma of cancer at work and stand with every employee dealing with the disease through concrete action.

Describe the Impact:

Our 319 pledge signees include Fortune 100 companies, all of whom have committed to ending the stigma of working with cancer. These 319 pledgees represent, in total, over 10M employees who will be impacted by this work.

Coming off of this first campaign phase, Publicis has appointed a project lead and intends to continue recruiting pledge sign ups, provide a list of actions and resources for pledge signees, and working to reduce the stigma for a mass audience with further campaign phases.

Please tell us how the brand purpose inspired the work

Arthur Sadoun, chief executive of Publicis Groupe, which owns the Publicis Foundation, said he was leading the cross-industry initiative “to erase the stigma of cancer in the workplace”, after going public last year about his own diagnosis during his treatment for HPV-related cancer. Support while battling cancer not only provides emotional security, but also improves outcomes: we want to make it safer to share that experience, or any experience with a serious illness or condition, at work, to save lives.

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