Movie-goers were intrigued by the tales of titans in a classic good-versus-evil story and Wrath of the Titans was a blockbuster of epic proportions:

- 46% of movie awareness (vs 18% average blockbuster)

- 34% intent to see the film

- 4th highest-grossing movie for the global period March-April

Within the Morris Columns along the Champs Elysées, we brought the Titans’ wrath to life, creating a tornado inside the column with “smoke” escaping from the top. Near cinemas, our digital OOH boards featured a countdown until the next show and through a partnership with Allociné, fans could write reviews of the movie and have their comments posted on these boards in real-time.

The modern blockbuster movie overloads the audio and visual senses and inspires a visceral reaction in moviegoers. But for Warner Bros.’ “Wrath of the Titans,” a story inspired by tales 2,000 years old we had to create a new way to inspire that reaction in potential movie-goers. French legislation will not allow TV media for new releases so we needed to recall the days of old where tales were told by word of mouth and pictures on a wall – but use all of the modern technology to create an extraordinary experience.