DurIng the Painting Month, Qroma, the leading painting company in Peru, proposed an irresistible deal to the owners of many houses in Lima: they would allow the brand to "vandalize" the facades of their houses with outrageous paints promoting the Painting Month, and in exchange Qroma would completely repaint them after the event. This way Qroma would save thousands of dollars in advertising, promote and even make clear the benefit of the Painting Month for the houses.

People in Peru don't paint their houses too often. They would usually wait for their walls to become really worn out and dirty, if not to be enforced by law to take action and paint their facades for special occasions like Independence Day. This is bad news for any paint brand wanting to boost its sales. The Painting Month is the right moment to do it.