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TBWA\CHIAT\DAY LOS ANGELES / SUPERCUTS / 2020
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The only person who cares as much about hair as Supercuts is someone who’s lost it. Our bald spokesman, Michael Kelly, shows up in surprising places to reprimand people who are taking their hair for granted.
In this spot, a guy way overdue for a haircut frowns at his own reflection before Kelly shows up to tell him there’s no excuse for a bad hair day when you’ve still got the option to take it to Supercuts. Unlike Kelly, for whom it’s just no hair day...
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