Click Family, a collection of products designed to be a way to make the clicking moment more memorable, fun and symbolic. A product made of two separated parts that came together as a family when the seat belt is plugged.

With a sustainable and organic design that embraces diversity, the product is another argument for parents to convince their children to wear seat belts and also prevents them from releasing the seat belts when parents aren't looking.

The products were distributed as a gift to parents on Campus Party Argentina and on several car stores of Latin America.

With the help of a psychologist, we defined the three aspects that we wanted to represent: identification (kids should see their families on the product), togetherness (the idea is to reunite a family) and protection (parents protect kids, be them animals or humans).

The choice for reforested wood was a no-brainer, as the material connects with the brand and made possible for us to produce 30 times less pollution during production. This also increased durability of the product.

As the product is meant to Latin America, we choose animals that are easily recognizable and represent our fauna.

To celebrate diversity and talk with any family in the world, Click Family has no specific gender: children have the freedom to personalize their kits just the way their families are. A mom and a dad, two moms, two dads... it doesn't matter! Any family can be represented by our product.

As Nat Geo Kids launch was less than a year ago, Click Family was an opportunity to strengthen the brand values and establish our position at the market as a brand that differentiate itself from the competition.

Based on our 4 key points: Exploration, Adventure, Science and Environment, Click Family represents everything that we believe. These key points are at the wood we choose, at the representation of the animals that we select, at the sticker pack and, most of all, at the “click” when the two parts get together. The children always feels protected – by the seat belt and by their parents, ready to explore the outside world, to live incredible adventures, challenging science with each new discovery and being in contact with the environment.

We made and distributed it on 5 countries of Latin America, that were very well received by both parents and children.

According to data from the World Health Organization, traffic accidents are the leading causes of accidental deaths of children in Latin America - and many of them could have been avoided with a simple 'click'. However, parents know how hard is to convince the little ones to buckle up the seat belts.

Nat Geo Kids wanted to raise awareness for this cause, by creating something that could help parents to educate their children about safety and transform this "click" moment into a moment of fun, joy and nurture.

With a budget of less than U$10.000, Nat Geo Kids needed to develop a product that embodied the brand's philosophy of sustainability, preservation and curiosity.