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OGILVY TORONTO, Toronto / POST CEREALS / 2009
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Time for more goofiness from Diamond Shreddies. A giant pile of consumer calls and letters lead to the next obvious idea: a response to some of those people and the introduction of the new Combo Pack. 50% diamonds, 50% squares, or 32% diamonds, 68% squares or however it works out when you pour it. Yes, it’s on shelves now for a limited time.The ‘president’ of Diamond Shreddies appeared first in the launch spot in the Shreddies factory, after the mishap - “Shreddies are supposed to be square.”In the new video, found on diamondshreddies.com, he fields consumer anger/confusion with the kind of calm and intelligence you’d expect from the president of Diamond Shreddies.
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