Waking Up Hannah is the world’s first interactive romantic comedy, complete with blind date, bitchy sister and workaholic boss.

Part of Dove Canada’s GoFresh product launch, it was created for 20-something women.

As Hannah goes about her day, users click on multiple Hannahs to uncover 19 storylines and 7 endings.

Through Hannah’s PDA, users peer into her e-mail, voicemail, TMs and photos.Results: 270,750 visits and an average time spent of over 3 minutes. Among women who saw the film, 56% said it made Dove more appealing. And we exceeded our GoFresh sales targets by 48%.JUDGES:Login: unilever PW: itisforunilever