Sidaction, the leading French association in the fight against HIV, wanted to celebrate the diversity of love while also defending the LGBT+ community that is still poorly represented and that has been dear to them for many years. And they wanted to remind us of the importance of safe sex and taking precautions, so that all types of love can be protected.

The LGBT+ community is still poorly visible and represented around the world. In France in particular, contrary to some other countries where the LGBT+ has gained more visibility in the cultural and media areas, there is a lack of representation and comprehension of their cause, and very few visible campaigns that proudly support it. Through Sidaction’s eyes, the acceptance of oneself and of all sexualities is one of the key elements of enjoying good sexual health and fighting against HIV. But today, the LGBT+ community still suffers from many forms of discrimination that weigh on the mental, physical and sexual health of its members.

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In order to change our representation of love, we had to create the most inclusive Kamasutra illustrations ever made. We worked with 69 French and international illustrators from the LGBT+ community. Each with their personal artistic touch, we wanted to show the different styles of illustration, all with the same message: social inclusion and protection against HIV. We represented all genders, all bodies, all sexual preferences, in short all love! With all different sorts of protection totally and naturally integrated into each illustration: condoms, rubber dams, PrEP treatment. We worked precisely to represent different types of sexual positions that could fit all the sexual identities represented, and to illustrate all the letters LGBTQQIP2SAA behind the “+”.