Cyril (or James in the english version) is a stock photo model. His life and that of his friends - also models for image bank photos - is perfect. They invariably flash their stereotypical, plastered-on smiles for any and all situations. But once they learn of the existence of Pic & Pick, a revolutionary new French image bank who offers images...without image bank models...their lives spiral into panic. What will become of them?

Pic & Pick is a revolutionary new French image bank. Its collection of unique photographs are far from the usual, clichéd stock photos that have dominated the market up until now. And to launch the brand, we had to take on the giants - we’re talking about a David vs. Goliath scale battle.

But we preferred to see it as a quality vs. quantity kind of situation.

These image bank giants pride themselves on being able to tell any story with their billions of photos, and they’re probably right. Good for them...and you know what? Good for us too. If they can tell any story, let’s have them tell ours. We decided to buy only our competitors’ images (and not necessarily their best ones) and use them to produce our 1’35” film.

Thanks to their unbeatable prices, the film production only cost 110.40€.

As we say in France: merci beaucoup.