The one and only villain.

Ubisoft is one of the only game publishers to communicate with great live action commercials for the launch of their new games. In order to establish the strong and charismatic villain, our idea was to use Greg Bryk for the live action commercials but also for the motion capture of the whole game.

So, people playing the game were able to find exactly the same personality and intense madness with Joseph in the commercials.

At first Greg Bryk was totally immersed in the character of Joseph and we captured him in motion capture for all the scenes of the game (gestures, voice, attitude).

Then, once the villain's personality was perfectly defined, the two live action trailers were written, immersing you in the depth of the madness of the Prophet.

For the first time, the coherence between the live action world and the game world was perfectly preserved, creating an intense experience for the gamers that they would not forget.

Far Cry 5 is the best launch in recent Ubisoft history.

The Baptism film has totaled over 17.9 million views

The Sermon, it’s companion film has totaled over 12.5 million views.